Company Vehicles – Everything Speaks!
For many organizations, their company vehicles (delivery trucks, service vans, etc.) are seen by more people than any other type of advertising they do. As those vehicles drive through neighborhoods, cruise the highways, or wait at stoplights, they are mobile billboards for the organization. The question for the company to ask themselves is, “Do our vehicles reflect our brand in the way we want it reflected?”
I recently saw the pictured Truly Nolen Pest Control stretch limo driving through a neighborhood, along with three of their traditional “bugs.” Talk about capturing attention. I even followed the limo until I got them to stop for a photo! The driver told be he gets stopped all the time for photos, and sometimes people even ask if they can rent the limo for a prom or wedding (which they don’t do).
I’ve also seen company vehicles like the other one pictured, which I cannot imagine reflects the brand im
age the company desires. But desire and execution are two different things. When that vehicle shows up at a customer’s home or business, an impression is instantly made regardless of the company’s desires.
If you have vehicles in the field, what brand message are they communicating to your current and potential customers? Just take a moment to think about how many people will see your company’s vehicles TODAY.
It is so very true that in customer relations, you are *always* communicating. Whether it is by way of the company vehicle you take to a customer’s home, or your personal/professional appearance and demeanor when you show up to a business meeting. Even when no words are spoken, you are still *always* communicating with your clients. Thank you for another great blog post.
I liked it when the “new” Beetle came out. I passed a Truly Nolen every day. Suddenly, along with a Classic Beetle outfitted like a mouse, was a “new” Beetle as well.
I haven’t been past there in 7 years but I still remember the company. Must be good advertising and “Made to Stick”